We helped to launch WarnerMedia's new streaming platform across social, then grew and maintained the community as it grew to a million+ followers during its first year.
We launched our social pages with a 274-panel grid takeover on Instagram, the largest multi-panel execution in the platform’s history. Posted over the course of 11 hours, the takeover revealed the first-look at a dozen HBO Max Originals and eventually culminated in the first official spot for the platform.
Our team led a joint effort across the entire WarnerMedia family, reskinning all their social pages on launch day in the now ubiquitous HBO Max purple.
Our team was also responsible for a huge suite of programmatic social content, creating dozens of best-in-class pieces for nearly every channel out there.
Our team announces the highly anticipated release of ZAC SNYDER'S JUSTICE LEAGUE with a full day of fan-service teasers and hyper-dedicated community engagement.
Our team also created a series of immersive AR lenses for Instagram, leading to hundreds of thousands of engagements with our fans.
Agency: Known
Client: HBO Max
My Role: Art Director - Conceptual, Strategy, Hands-on Design, Overseeing and Collaborating Across Departments