We conspired with Universal and Illumination to spread tidings of discomfort that annoy, letting the world know that The Grinch was mean, green, and on the scene. From dynamic videos to custom filters and everything in between, we had a holly, jolly time helping The Grinch do mean things…and do them in style.

GRINCH MOOD

In this video series, we brought The Grinch into the 21st century, exploring everything about modern life that irks him. Behold, the many moods of The Grinch, from disgust to more disgust.

INTERNATIONAL HOLIDAYS

Everyone knows how The Grinch feels about Christmas, but there are so many more holidays to hate. Here’s just a sampling of how he can rain on anyone’s parade.

COUNTDOWNS

These attention-grabbing countdown cards built excitement for the arrival of everyone’s favorite curmudgeon and had the world dreaming of a green Christmas.

SOCIAL CONTENT

How do you create social content for the most anti-social guy? Very carefully. We pulled out all the stops to deliver The Grinch’s unique holiday message far and wide because it’s never too early to be annoyed by Christmas.

REACTING IN STYLE

Agency: Ignition Creative
Client: Universal and Illumination
Role: Art Director